The challenge of selling at the right price

Determining the right selling price is a crucial step when selling a property. Indeed, the selling price is often the determining factor in the decision of any potential buyer.

Thanks to his privileged access to the MLS^®  system – a network exclusively reserved for brokers who are members of a real estate board – your real estate broker is able to assess the value of your property and conduct a comparative market analysis based on properties comparable to yours that have recently sold in your area. The comparative market analysis is an indicator of the price that today's buyers are willing to pay for a residence comparable to yours, in a similar neighborhood. It takes into account the characteristics of your property, but also the conditions of the current real estate market.

The right price to start on the right foot
To sell without delay, it is very important to take the time to set a fair selling price from the start. If the price is too high, potential buyers may become discouraged, while those who can afford to buy your property will quickly realize that they can get better value elsewhere. Also, remember that a property that has been on sale for too long tends to lose value.

Selling alone is risky. Without in-depth knowledge of the market, you could undervalue your property and lose a considerable profit. With this in mind, the real estate broker is the best-placed professional to help you get the most out of your real estate transaction.

Establishing the right price as soon as your property is put up for sale is to your advantage: you will be sure to attract as many potential buyers as possible, and thus sell your property as quickly as possible.

SOURCE: CENTRIS.CA